Introduction In today’s rapidly changing business world, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key strategy for gaining a market edge, but the emergence of AI technology has revolutionized this process. Tools driven by AI are transforming how businesses collect, process, and act upon data about thei

Overview Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, user behavior, and business needs. A major transformation in the advertising sphere is the emergence of AI technologies. AI’s capability to revolutionize social media marketing is capturing the attention of organizations and marketers g